The Real Lesson From Ben & Jerry’s (It’s Not ‘Go Woke And Go Broke’)

Many see Unilever's decision to spin off famously progressive Ben & Jerry's as proof of "Go Woke, Go Broke." The truth is the opposite—being purpose-driven actually pays. https://www.forbes.com/sites/devpatnaik/2024/03/31/the-real-lesson-from-ben--jerrys-its-not-go-woke-and-go-broke/